Tuesday, 23 August 2016

Easily Find Royalty Free Images Using Google Apps

With seemingly every social media platform out there switching to an "Instragram style" image view, and mounting statistics showing that image posts result in better engagement, having lots of images available for social media use has become even more important over time. However, for companies with little budget to pay image royalties, this has been a problem. Being able to efficiently find royalty images is key for these organizations. Fortunately, Google Apps is here to help. The ability to search for royalty images is built into the Google Apps Image feature. It can be a significant timesaver, and a money saver as well.

To try this feature, open a Google Doc and choose Insert > Image. Once there, you'll have a number of options including uploading an image, pasting an image URL, or searching. Choose Search and you'll notice that there's a line of text below the search box that reads, "Results shown are labeled for commercial reuse with modification." (If you'd like to know more about the finer details, you can read the longer version of the explanation.)

To make it even easier, the search results show an image preview and you can quickly scroll through pages of results. You can also use colour or image type to further filter the results. This is super handy if you're looking not just for a type of image, but also one that matches your aesthetic.

But Google Docs aren't the only way to use this feature. It's also available in other Google Apps. For example, you might be in a Slides presentation and you can insert or replace images using the same feature (replace maintains the setting you've chosen and swaps in a new image). If you think the availability of images is holding you back, try this feature and you'll be amazed at the variety of quality of royalty-free images are waiting for you.

BTW -- I discovered this feature by watching the Google for Work App Show, so I'll give them a shout out.

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